BA Hons International Business Management And Marketing

The International Business Management and Marketing course offered at Keele University is a dynamic, innovative program that imparts essential knowledge and skills ahead of a successful career in global commerce. The course combines the theories of international business with practical, real-life examples and aims to bridge the gap between the classroom and the real-world.Course Content: As part of this course, you will engage with topics on global marketing and get the opportunities to apply your knowledge through case studies, marketing planning, brand development and marketing communications. You'll be exposed to international business strategies, and you might even spend a semester studying abroad.Key Modules: Topics covered involve International Strategic Management, Multicultural Marketing and Business Research. The course also includes a semester of studying abroad or a year-long 'sandwich' placement in the industry, providing a practical touch to theoretical knowledge.Accreditations: The course is accredited by the Institution of Occupational Safety and Health, which provides extra credits and increases employability prospects for students.Future Careers: This course prepares students for a variety of different careers including Business Development Manager, Marketing Executive, Recruitment Consultant and Risk Manager among many others. The employability record of Keele Business School is excellent with 96% of their students finding employment or further study within six months of graduation.For more information on this course, please visit the official course page.