BA Hons Business Management And Marketing

The Business Management and Marketing course at Keele University is an undergraduate program that equips students with a comprehensive overview of the key business, management and marketing concepts, theories, and approaches. The aim is to develop innovative, resilient, and adaptable business and marketing professionals who can effectively handle real-world challenges.Course Content: The program begins with foundational business and marketing knowledge and progressively moves towards advanced strategic management and marketing studies. It also includes a year of international study to expose students to global business practices.Key Modules: Key modules in this course include Understand the Business Environment; Decision Making in Economics; Business Law; Organisational Behaviour; Marketing in a Digital Age; Advanced Consumer Behaviour; Strategic Marketing, and others.Accreditations: The course is dual accredited by the Chartered Management Institute (CMI), and students who successfully complete the course are awarded a Level 5 Diploma in Management and Leadership from the CMI.Future Careers: With a degree in Business Management and Marketing, students can explore career options in various sectors such as marketing, advertising, sales, public relations, human resources, operations management, and more. A significant 90% of Keele University's graduates in this course gain employment or further education within six months of graduation. For more information on this course, please visit the official course page.