MSc Strategic Marketing with Global Business Development (Experiential Learning)

The MSc Strategic Marketing with Global Business Development is a postgraduate degree offered by the University of Hertfordshire. This course provides students with a mix of practical and theoretical knowledge in strategic marketing and global business development, equipping them with the expertise to succeed in the business world.Course Content: The course is structured to help students understand the functional areas of marketing, marketing strategies and analytics, and global business development. This includes the study of buyer behaviour, strategic brand management, marketing research and intelligence, as well as international business strategy.Key Modules: Key modules include Strategic Marketing, Buyer Behaviour and Relationships, Brand Management and Communications, Marketing Research and Intelligence, Global Business Development, Global Marketing Strategies, Marketing Analytics, and the MSc Project.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM). This means students can gain exemptions from CIM professional qualifications, providing a pathway to becoming a Chartered Marketer.Future Careers: Graduates from MSc Strategic Marketing with Global Business Development secure roles within a variety of sectors, including marketing, advertising, PR, brand management, market research, sales and general management.For more information on this course, please visit the official course page.