MSc Strategic Marketing with Global Business Development

The MSc in Strategic Marketing with Global Business Development at the University of Hertfordshire offers an immersive learning experience designed to equip students with leading-edge theories, skills, and practical understanding of marketing within a global business development context. This course aims to create sharp, creative, and globally aware marketing professionals with potential to drive successful business strategies.Course Content: The course offers a rich blend of marketing and business development strategies with a globalized perspective. Students will develop knowledge and understanding of key marketing concepts, principles and theoretical frameworks, while also exploring business development approaches and strategies in a global context. The course also includes a significant research element, allowing students to delve deeper into a specific marketing or business issue of interest. Key Modules: The core modules include: Marketing Strategy and Planning; Market Research and Data Analysis; Digital Marketing; Global Business Development; and Research Methods. The course concludes with a research-based Major Project or Internship with a related report. Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). This provides exemption from some of the CIM professional qualifications, depending on grades achieved, and subject to module choice.Future Careers: Graduates from this course could go onto a range of roles such as Marketing Manager, Business Development Manager, Accounting and Finance Professional among other rewarding careers. This course provides the knowledge, skills, and professional insight needed to succeed in the ever-evolving marketing landscape. For more information on this course, please visit the official course page here.