MSc Strategic Marketing with Digital Media Management (Experiential Learning)

The MSc Strategic Marketing with Digital Media Management course offered by the University of Hertfordshire is designed to provide students with a strong understanding of marketing strategy, digital media management, and marketing research. It aims to equip marketing and advertising specialists with the skills and knowledge required to manage traditional and digital media platforms. The course offers real-world learning experiences with industry placements, delivering comprehensive knowledge and skills to students.Course Content: The course involves studying the theory and application of marketing strategy, the practice and principles of digital media, and understanding consumers' behavior and market trends. It also allows for working on practical projects and participating in workshops, fieldwork, or industry placements.Key Modules: Key modules in this curriculum include Marketing Strategy, Digital Media Management, Consumer Behaviour, and International Marketing Research and Analysis. An MSc individual project with either a management report or marketing consultancy is also included.Accreditations: This course is approved by The Chartered Institute of Marketing (CIM). It allows students to get exemptions from the CIM Certificate in Professional Marketing and CIM Diploma in Professional Marketing, during or after their degree. Future Careers: Graduates from this course can find career opportunities in various industries including corporate companies, marketing agencies, and consultancies. They can work as marketing managers, digital marketing managers, marketing consultants, content managers, social media managers, and SEO specialists among others.For more information on this course, please visit the official course page.