MSc Strategic Marketing with Digital Media Management

The MSc Strategic Marketing with Digital Media Management course offered by the University of Hertfordshire equips students with the skills and knowledge necessary to excel in modern global marketing climates. The course is designed to provide a comprehensive understanding of digital media management and its importance in strategic marketing.Course Content: The entire course is divided into several distinct parts, including intensive modules, a research project, and a work placement. The course content particularly highlights the importance of digital media in modern marketing strategies. The course starts with the introduction of marketing principles and the development of a marketing plan. Following this, the curriculum covers areas such as digital marketing, advertising, PR, branding, and customer behavior.Key Modules: The course includes several modules, including Strategic Marketing Planning, Digital Media Management, Marketing Research, Branding, Advertising and PR, and Consumer Behaviour. A Professional Work Placement and an Individual Research Project are also parts of the program.Future Careers: Graduates of this course may find work in global businesses, local agencies, start-ups, charities, and more. Likely careers include Marketing Manager, Brand Manager, Digital Marketer, Media Planner, PR Account Manager, and many others within the strategic marketing environment.For more information on this course, please visit the official course page. MSc Strategic Marketing with Digital Media Management