MSc Strategic Marketing with Brand Leadership (Experiential Learning)

The MSc Strategic Marketing with Brand Leadership course at the University of Hertfordshire provides students with an in-depth understanding of professional brand management practices. It offers the opportunity to explore a blend of traditional and digital approaches within a rapidly changing marketing and business context. The program aims at equipping students with a strategic mindset and the skills needed to address challenging business scenarios, making them more competitive in the marketing field.Course Content: This course offers a crucial blend of strategic marketing and leadership modules and a unique set of insights from external industry specialists. It aims at harnessing and refining your existing skills and knowledge, allowing you to strategically align marketing processes as you learn to manage brand portfolios effectively in today’s complex, digitized marketing environments.Key Modules: The course consists of the following modules; Global Marketing Strategy, Professional Brand Practice, Digital Marketing, Consumer Behaviour, Marketing Research, Strategic Brand Leadership, and Master's Project. Accreditations: This course is accredited by both the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) which gives students exemptions from the qualifications of these prestigious professional bodies.Future Careers: The program prepares the student for leadership roles in a variety of sectors, including fast-moving consumer goods, luxury goods, digital and traditional advertising agencies, marketing consultancy, brand management, product development and market research.For more information on this course, please visit the official course page.