MSc Strategic Marketing with Brand Leadership

The MSc Strategic Marketing with Brand Leadership course offered by the University of Hertfordshire is aimed at individuals who possess a good undergraduate degree and are interested in enhancing their employability prospects within the field of marketing. This course focuses on strategic marketing and its relationship with brand leadership, allowing students to gain essential skills and knowledge necessary for advancing in their career. Course Content: This program covers a comprehensive range of strategic marketing and brand leadership subjects. It includes exploring the role and importance of strategic marketing in an organization, evaluating current marketing strategies, managing and leading brands, implementing marketing plans, and learning about consumer behavior and market research.Key Modules: This postgraduate course comprises several key modules including Strategic Marketing, Brand Leadership, Marketing Metrics, Globalization and Strategy, Research Methods, Global Marketing Ethics and CSR, as well as a substantial Business Project/Professional Practice Project.Accreditations: The MSc Strategic Marketing with Brand Leadership course is accredited by the Chartered Institute of Marketing (CIM), providing students with opportunities to gain professional qualifications through CIM Graduate Gateway.Future Careers: Graduates from this course have the potential to progress into senior leadership roles within the global marketing industry. It can lead to a wide variety of career paths, including brand management, advertising, public relations, customer relationship management, marketing research, sales, and more.For more information on this course, please visit the official course page.