MSc Management with Digital Marketing

The MSc Management with Digital Marketing course from the University of Hertfordshire provides an in-depth understanding of management concepts, theories, and methodologies relating to digital marketing. It is an ideal course for individuals seeking to develop a digital perspective to traditional business disciplines. Course Content: The course covers different aspects including consumer behaviour, digital marketing and marketing analytics, contemporary issues in marketing, and business ethics in an international context. Throughout the programme, students will have the opportunity to understand the impact and power of digital marketing as a competitive tool. Key Modules: Some of the core modules include Consumer Behaviour, Digital Marketing and Marketing Analytics, Global Marketing Strategy, Marketing Communications, and Research Methods in Business and Management.Accreditations: This course is accredited by the Chartered Management Institute (CMI), offering students the opportunity to gain professional qualifications through the CMI pathway and helping them stand out in the job market.Future Careers: Upon completion of this course, students can explore career opportunities in various sectors like banking, consulting, marketing and sales, and human resources. The course also equips students with skills to start their own business. For more information on this course, please visit the official course page.