Master of Business Administration (Advertising and Brand Management)

The Master of Business Administration in Advertising and Brand Management at the University of Hertfordshire offers students a comprehensive understanding of managing brands in today's dynamic and competitive global market. The program builds a solid foundation in business administration, focusing on the strategic aspects of branding and advertising that drive business success.Course Content: The comprehensive course curriculum is designed to provide an in-depth understanding of various aspects of business, branding, and advertising. It consists of several modules, each focusing on specific areas like operations, finance, HR, marketing, and strategic management, but with an overarching emphasis on advertising and brand management.Key Modules: The course comprises of key modules such as Strategic Brand Management, Strategic Management, Leadership and Management Behaviours, Integrated Marketing Communications, International Business Negotiation, Contemporary Issues in Marketing, Managing Corporate Reputations, and Crafting your Masters Research Proposal.Accreditations: This Master's degree is accredited by the Chartered Management Institute (CMI).Future Careers: The MBA in Advertising and Brand Management prepares students for a broad range of careers in the global market, with a particular focus on leadership roles in advertising, branding, marketing, and related fields. Graduates of this program can aspire to become strategic brand managers, corporate marketing managers, business development managers, and many more.For more information on this course, please visit the official course page.