BA Hons. Marketing

The undergraduate Marketing course at the University of Hertfordshire is a comprehensive program designed to equip students with the vital skills, knowledge, and practical experience needed to succeed in the diverse and dynamic field of marketing. The course offers a rich and varied curriculum that combines theory and practice to provide a deep understanding of marketing concepts, principles, and techniques.Course Content: The course comprises multiple modules designed to cover the many aspects of marketing including digital, social media, consumer behaviour, and brand management. It also includes a practical work placement year to give students on-the-job experience in a real-life marketing environment.Key Modules: Some of the key modules included in the program are Principles of Marketing, Introduction to Accounting, Introduction to People at Work, Introduction to Business Communication and Digital Marketing.Accreditations: The undergraduate Marketing course is accredited by the Chartered Institute of Marketing (CIM), and provides students with exemptions from CIM qualifications, underlining the industry relevance of the course content.Future Careers: This course readies students for a wide range of careers in marketing such as brand manager, marketing executive, digital marketer, marketing analyst, product manager, publicity manager, and more. For more information on this course, please visit the official course page.