BA Hons. Business and Marketing

The BA (Hons) Business and Marketing course offered by the University of Hertfordshire is a dynamic and interactive degree program. This course enables students to gain comprehensive knowledge and understanding of the key areas of business and marketing. It also offers an opportunity to gain practical experience in digital marketing, consultancy, and running a business.Course Content: The program is designed to provide a strong foundation in the core principles of business and marketing including business strategy, consumer behavior, digital and contemporary marketing, and marketing communications. Students will also develop a comprehensive understanding of the market and consumer behavior in the digital age, and understand how to apply marketing theories to real-world business challenges.Key Modules: The course includes a blend of core business and marketing modules such as Principles of Marketing, Business and the Business Environment, People and Organisations, Data Essentials for Business, Marketing Planning, Consumer Behaviour, Business Research, Digital and Contemporary Marketing, and Business Strategy.Accreditations: This degree is accredited by the Chartered Institute of Marketing (CIM). This accreditation represents a major step in becoming a fully operational marketer and ensures that the students’ qualifications are recognized worldwide.Future Careers: This degree can lead to opportunities in various fields such as marketing, advertising, digital marketing, PR, brand management, market research, sales and general management. It can also prepare students for further studies or apprenticeship in marketing or business.For more information on this course, please visit the official course page here.