BA Hons. Advertising and Digital Marketing

The BA (Hons) Advertising and Digital Marketing course at the University of Hertfordshire is a program that blends traditional advertising techniques with new digital marketing methods. This course is structured to equip students with the skills needed to generate creative strategies and compelling campaigns for businesses, using various channels like social media, TV, print, and more.Course Content: The course is designed to provide students with a strong foundation in advertising and digital marketing. The course content equips them with knowledge and understanding of various advert designing methods, media usage, online advertising, social media marketing, and much more. It incorporates a balance of theory and practice, including project work, case studies, presentations, and live briefs.Key Modules: The course includes key modules such as Advertising: Historical & Conceptual Perspectives, Introduction to Digital Marketing, Integrated Marketing Communications, Research and Insight for Managers, and Advanced Digital Marketing.Accreditations: The University of Hertfordshire is a recognized institution, but specific accreditations for this course are not listed.Future Careers: Upon successful completion of the course, graduates can follow a range of careers in fields such as advertising and marketing, public relations, brand management, sales, market research or digital marketing. Students are well-equipped for roles such as Digital Marketing Manager, Social Media Strategist, Content Marketing Specialist, Advertising Manager, and more.For more information on this course, please visit the official course page.