MSc Digital Marketing Management

Digital Marketing Management MSc at Staffordshire University offers an intensive program designed to equip students with the knowledge, skills, and confidence to succeed in today's rapidly evolving digital marketing landscape. Nurturing a deep understanding of digital marketing strategies, the course provides learners a chance to explore a wide range of digital marketing tools, techniques and resources, with a focus on achieving realworld business objectives.Course Content: The course dives into the full range of digital marketing strategies, covering Search Engine Optimization (SEO), Payperclick marketing, Email Marketing, Social Media Marketing and Mobile Marketing among others. It also seeks to impart a profound understanding of ecommerce, web and business analytics, and digital branding, as well as familiarity with datadriven marketing and the principles of marketing automation.Key Modules: The Digital Marketing Management MSc course encompasses a range of modules, including: Digital Marketing Strategy: Understanding and developing digital marketing strategies. Social Media and Web Analytics: Measuring and interpreting data from online interactions. Mobile Marketing: Focusing on marketing through mobile devices. ECommerce and Conversion Optimisation: Understanding and implementing ecommerce strategies. Content Marketing: Creating, managing and marketing content. Customer Insight and Big Data Analysis: Analysing customer data for strategic decision making.Accreditations: Staffordshire University is a reputable institution and is known for its highquality teaching and research. The Digital Marketing Management MSc course offered is designed in alignment with industry bodies including the Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM).Future Careers: Graduates of this course typically pursue careers in roles such as Digital Marketing Managers, SEO Specialists, PPC Specialists, Social Media Managers, Content Marketing Managers and Digital Marketing Consultants. The course also equips students with a range of transferable skills which make them attractive to employers in a range of sectors, from tech startups to multinational corporations. Additionally, students may opt to further their academic careers by undertaking PhD research in the field of digital marketing, leveraging the strong foundational knowledge and practical skills acquired through this MSc program.For more information on this course, please visit the official course page here.