BSc (Hons) Digital and Social Media Marketing

Staffordshire University's Digital and Social Media Marketing BSc (Hons) course blends key theories and concepts with practical application to equip students with the necessary skills to thrive in the modern business world. The course offers a comprehensive understanding of the marketing sector, focusing on the role of digital and social media. Upon completion of the course, students acquire the skills to manage and operate across a variety of digital media channels and come to understand the immense impact they have on business strategies and customer relation tactics.Course Content: Throughout the course, students learn about brand development, customer experience management, marketing planning, social media strategies, content creation, SEO, and analytics. These areas are covered both in the wider framework of business and marketing strategy, and on a more granular level focusing on the technical aspects of digital and social media marketing. By the end of the course, students will be wellversed in creating engaging content, running successful campaigns, and analyzing results to inform future initiatives.Key Modules: The Digital and Social Media Marketing BSc (Hons) course comprises several key modules. These include: 'Marketing Essentials', covering the basics of marketing and the strategies and tactics used in the digital world; 'Digital & Social Media Marketing', which delves into innovative brand communication techniques; 'Introduction to Business Analytics', focusing on how data can drive marketing goals; 'Strategic Marketing', aimed at developing comprehensive marketing plans; 'Content Creation and Curation', where students learn to craft engaging digital content.Accreditations: This programme is accredited by the Chartered Institute of Marketing (CIM), offering students a pathway to gaining professional recognition in the marketing industry.Future Careers: Students graduating from this programme will have a wealth of opportunities across various sectors due to their understanding of key digital and social media marketing techniques. Possible roles can include digital marketing officer, social media specialist, content marketer, data analyst, and more. Further, this programme opens up the avenue for entrepreneurship in the digital marketing sector. Furthermore, graduates may wish to continue their studies at postgraduate level.This versatile course centred around digital and social media marketing offers a strong foundation for a successful marketing career or further academic endeavours in the field. With its intense focus on blending theories with practical applications, students are wellequipped to tackle the challenges of today’s digitalcentric marketing landscape.For more information on this course, please visit the official course page here.