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PostgraduateMSc

Strategic Digital Marketing

York St John University
York, England
Visit University Website
1 yearDuration
£11,800Per Year (Intl)
£8,600Home Fee
N/AContinuation Rate

Course Overview

Offered by York St John University, the MSc Strategic Digital Marketing provides a comprehensive postgraduate education in business and management. Based in York, England, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Digital marketing is a highly dynamic discipline that is central to the success of organisations. This course will introduce you to the exciting world of digital marketing. You will discover the key aspects of the discipline, from mapping a customer’s journey to strategic management at business unit level. International tuition fees are £11,800 per year, home/UK fees are £8,600 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £22,500 within three years, and a 95% continuation rate.

What You'll Learn

Digital Marketing Strategy and Planning
Consumer Behaviour and Customer Journey Mapping
Data Analytics and Marketing Metrics
Search Engine Marketing and Optimisation
Social Media Strategy and Management
Content Marketing and Brand Development
Digital Campaign Management and Execution
Research Methods for Marketing Professionals
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement2:2

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£11,800

per year

Total Course Cost (1 years)£11,800

Home Student Fee

£8,600

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

70%Working
15%Work & Study
5%Seeking Work
45%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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York St John University

About York St John University

York St John University offers Strategic Digital Marketing as part of its comprehensive programme offerings.

QS World
#91UK Ranking
12,150+Students
53+Courses

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