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PostgraduateMSc

Tourism Marketing Management

University of Strathclyde
Glasgow, Scotland
Visit University Website
1 yearDuration
£32,800Per Year (Intl)
£16,050Home Fee
N/AContinuation Rate

Course Overview

The MSc Tourism Marketing Management at University of Strathclyde is a postgraduate programme designed for postgraduate students passionate about driving organisational success. Based in Glasgow, Scotland, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism. Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Ma... International tuition fees are £32,800 per year, home/UK fees are £16,050 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £26,500 within three years, a 90% continuation rate, and 80% of graduates in employment or further study.

What You'll Learn

Strategic Marketing Management in Tourism
Digital Marketing and E-Commerce for Hospitality
Consumer Behaviour and Market Segmentation
Tourism Destination Marketing and Branding
International Tourism Markets and Trends
Marketing Research Methods and Data Analysis
Tourism Marketing Communications Strategy
Dissertation in Tourism Marketing Management
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

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🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic6.55.55.55.55.5
PTE Academic60

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£32,800

per year

Total Course Cost (12 months)£32,800

Home Student Fee

£16,050

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

65%Working
15%Studying
10%Work & Study
10%Seeking Work
50%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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University of Strathclyde

About University of Strathclyde

University of Strathclyde offers Tourism Marketing Management as part of its comprehensive programme offerings.

#230QS World
#39UK Ranking
22,225+Students
213+Courses

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