Retail Marketing
University of StirlingCourse Overview
Pursue your ambitions in business and management with the BA (Hons) Retail Marketing at University of Stirling. Based in Stirling, Scotland, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic. Retailers are having to adapt to a new competitive reality. Home/uk fees are £1,820 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 80% student satisfaction rating, a median graduate salary of £25,000 within three years, a 85% continuation rate, and 75% of graduates in employment or further study.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBB |
| International Baccalaureate | 28 points |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 60 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£9,535
per year
Home Student Fee
£1,820
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — University of Stirling
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £24,500 | £26,000 | £31,000 |
| 3 years | £20,500 | £25,000 | £31,000 |
| 5 years | £26,000 | £32,000 | £40,000 |
UK subject average: £29,500 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £7,000 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Subject area averageNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: Subject-group average for this provider
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About University of Stirling
University of Stirling offers Retail Marketing as part of its comprehensive programme offerings.
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