Digital Marketing and Analytics

Course Overview

Offered by Queen's University Belfast, the MSc Digital Marketing and Analytics provides a comprehensive postgraduate education in media and communication. this Russell Group university offers a research-led approach to learning, with a 1-year full-time structure. The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities. This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Rep... Home/uk fees are £6,500 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 96% student satisfaction rating, a 95% continuation rate, and 75% of graduates in employment or further study.

What You'll Learn

Tuition Fees & Funding

Fees shown are for current entry. Fees may increase annually in line with inflation.

Graduate Outcomes

Frequently Asked Questions