BSc Marketing

The Marketing BSc course at Brunel University London is a three-year degree program that provides students with comprehensive knowledge and skills in marketing. It combines academic theory with practical applications to help students create innovative marketing strategies and business decisions. Course Content: The program starts with a solid foundation in core business areas, followed by specialized study in marketing. Year 1 studies include Introduction to Management, Mathematics for Economics and Business, and Principles of Marketing. In Year 2, students continue with modules such as Buyer Behaviour and Interactive Marketing, while Year 3 concentrates more on strategies with modules like Digital Marketing and Contemporary Issues in Marketing.Key Modules: Some of the important modules in the course include Digital Marketing, Integrated Marketing Communications, Buyer Behaviour, Market Research, and International Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to graduate with a CIM accredited degree and gain affiliate membership of CIM and exemptions from certain CIM modules.Future Careers: Upon graduation, students are well-prepared for a career in marketing. Prospective careers include Marketing Executive, Market Research Analyst, Advertising and Promotions Manager, and Sales Manager among others. The program also provides a strong foundation for further academic studies in marketing.For more information on this course, please visit the official course page.